We’ve all agreed that MTB may need a certain personality or injection of enthusiasm to breakthrough as a top sport like soccer, rugby or motorsport, yet nobody has had any real ideas except the Hulk Hogan one by Ricky (sigh).
Well, here’s my idea in the picture below
Yes! Sex does indeed sell and look how hot the err… bike is
Guys, tell me you don’t have the sudden urge to go and buy a mountain bike now?
Another idea could be the introduction of “dirt girls” – you know like the pit girls in Formula 1 that could serve the cyclists refreshments or energy bars, but obviously in spandex!
This is not a sexist post, but rather a realistic one. Whenever sexy, beautiful women have been attached to a sport, the interest suddenly skyrockets – look at beach volleyball, for example. It’s not my fault, we’re all naturally ooglers