I don’t know if I want to cry or scream for joy! After the news I just read, I couldn’t help but smile broadly like a Cheshire cat.
Recent figures released by the International Cycling Union (UCI) confirmed that the international broadcast time of the Pietermaritzburg round of the Nissan UCI Mountain Bike World Cup, presented by Shimano, sponsored by DCM Chrome was a total of nearly 940 hours.
This broadcast time translates to an estimated global TV audience of 2.134 billion people in 188 countries!
Yes, you read that right! Not millions, but billions!
You do realise that this figure puts the MTB World Cup in the same league as other major sporting tournaments, such as Wimbledon, FIFA World Cup and the Rugby World Cup? Finally! MTB has hit the big time!
This is not only a crowning achievement for MTB, but also for the city of Pietermaritzburg, which hosted a fantastic event (big up PMB!). MTBers, I think we should take a bow because our sport is about to become the coolest thing since Nutella on toast!