Last week, Fred stupidly reversed over his bike while it was in the garage. Just imagine this: a huge Hummer vs. a tiny Merida bike…the winner is very obvious. Anyhow, Fred was rather upset about it because we had our annual ‘best friends’ race on Saturday, and at this stage, his bike was beyond repair – it looked more like a Transformer robot stuck in a sad morphing stage!
After wiping the tears from his eyes and the snot from his lip, he took out the phone and called his local cycling shop. In an unexpected turn in the Era of Bad Customer Service, the store managed to organise him a similar bike (and set up too) in just 24 hours! Fred couldn’t believe the amount of effort the guys put into helping him and in such record time.
Needless to say, Fred managed to make the event and even grabbed second place, just a couple of seconds behind me…the champion!
Kids, the moral of the story is that connections are really important. Remember these key points which will help you build a better rapport with your cycling shop:
- Visit regularly, even if it’s just to buy a magazine or stupid accessories for your bike.
- Make sure they know about your set up.
- Ask for their advice.
- Support them. At the end of the day, one hand washes the other.
- Friendliness goes a long way!